How to use Price by destination

Price by destination shows how much each of the 15 exporting countries in the KEYSTONE. bulletins receives, on average, for every tonne of natural stone it sells in the same market. Because they all sell to the same buyer, the comparison tells you where your country stands: dearer, cheaper or in line with the competition.

Questions it answers:

• How much does France pay for Portuguese granite, compared with Spanish and Brazilian granite?
• In the United States, who manages to sell worked stone at the highest price?
• Did the price we get in Germany go up or down on last year — and our competitors' prices?

1. 1Destination marketThe buying country. Next to each market you see how many exporters sell there.
2. 2ProductAll natural stone, raw or worked stone, a stone type (marble, granite, limestone…, raw or worked) or a 6-digit HS code. The finer the product, the more comparable the price — but fewer countries will have enough volume to show a figure.
3. 3Compare with / And with (optional)Up to two more markets, side by side in one table.
4. 4Highlight a country (optional)Tints your country's row. With a plan, it also gives its rank and its distance from the exporters' median.
5. 5The result updates by itselfWhen you change a selector, the result changes at once — there is no button. The page address keeps your choices: you can bookmark it or share it with your team.
6. 6Export as PDFThe «Export PDF» button below the selectors downloads the result on screen as a KEYSTONE. report: the choices you made, the tables and the reading notes. Every page carries your name and licence ID. Included in the Data and Professional plans.

1. 1ExporterOne country per row. With a plan, from the highest price to the lowest; without a plan, in alphabetical order and with the figures hidden («•••»).
2. 2USD/tThe average price: value exported ÷ tonnes, year to date. The bar next to it shows the same figure, so you can see the gaps at a glance.
3. 3ChangeThe difference against the same months of the previous year, in USD.
4. 4VolumeThe band of tonnes shipped to the market in the current year (100–500, 500–2,000, 2,000–10,000 or over 10,000 t). It shows who is a large supplier and who sells little.
5. 5PeriodThe months each country has already published. Countries with data for the latest year are in the first table; the others are kept apart, because they are not directly comparable.
6. 6Highlighted countryThe tinted row and, above the table, its rank and its distance from the median of the exporters in the same group.

With several markets, each cell shows the average price, with the change and the volume band below it. «—» means there is no price for that market: under 100 t shipped, or a case explained in the tool's notes.

Exporter B sells stone to Market X and wants to know whether the price it gets is competitive. It chooses Market X, all natural stone, and highlights Exporter B.

• It gets 1,120 USD/t: 2nd of 4 countries and 13.1% above the median (990 USD/t).
• Exporter A gets 1,480 USD/t and is a much larger supplier (over 10,000 t). Before concluding that there is room to raise prices, check whether A sells the same product: the average price mixes products, so the next step is to choose the stone type or the 6-digit code.
• B's price rose 4.2%, A's 9.8%: the gap between the two widened over the last year.
• Exporter E is in the lower table: it has only published up to June, so it is not directly comparable with the others.

B then adds Market Y and Market Z (step 3). In Market Y it gets 1,340 USD/t (+7.5%), more than in X; in Market Z, 980 USD/t (−1.2%). Market Y stands out as the destination where its product is valued most — a lead for the sales team to check with customers.

The tool shows averages by country and by market. Use it to ask the right questions — why a competitor sells dearer, in which market the product is valued most — and confirm the answers with your customers and your own invoices.

• It is not a list price. The average price mixes products, qualities and finishes; to compare like with like, choose a stone type or a 6-digit code.
• Everything in USD. Countries that publish in euros are converted with the mean of the ECB monthly rates over the same months; for them, a change in USD includes the euro/dollar exchange-rate effect.
• Minimum of 100 t. Below that the price is noise (a pallet of samples) and is not shown.
• Estimated weights. When UN Comtrade estimated the weight of more than half of the value, the tool shows no price for that country or code and lists them in the notes.
• Different periods. Each country publishes with its own lag; compare directly only the countries in the same group.
• Seen from the exporter. The values are those declared by the selling country; the buying country may record different values (freight, insurance, dates).

Why is a country missing?

It shipped less than 100 t of that product to the market, or it is not one of the 15 countries with a monthly bulletin, or its weight was estimated by UN Comtrade.

Why do the figures change from one month to the next?

The year-to-date total grows with every month published and the sources revise earlier months. The data are updated whenever the bulletins are updated.

Who can see the figures?

Subscribers to the Data and Professional plans. Without a plan, the tool shows who sells to each market, but not the figures or the order.

Can I download the data?

The result, yes: the «Export PDF» button downloads it as a KEYSTONE. report (Data and Professional plans). Each country's data in Excel is exported from the dashboards, on the Professional plan.